“Art is not what you see, but what you make others see.” Edgar Degas
I see design as a visual language, one which is interdisciplinary, problem-solving and is able to combine visual sensitivity with skill and knowledge. The concept behind my work evolves from my outlook on the world and its innovations. I see life as a journey, one that everyone helps to create and maintain together.
My design process is dependant on the scope of the project, time-frame and budget. Although it almost always starts with some research, followed by hand drawn sketches to digital execution and final presentation. I am always open to new ideas and I appreciate and consider all opinions and constructive advice from others. My work is always precisely executed and completed to perfection in a highly skilled manner. I never settle for anything less then perfect in my final pieces and I do admit that I am a bit of a perfectionist. I also keep an aesthetic approach to my work, so that in some way, the viewer will stay interested; however, this approach depends on what the design is communicating to the viewer. In my web design I try to stay away from small competing elements and focus on easy navigation and user friendly interfaces. For example, avoiding “loading bars”. I always keep the clients interests in mind and I try to provide several variations for them to choose from as starting points. I like my work to be surprising, innovative and be able to send a clear message to the viewer.